For 2008 Discount Tire has a new customizable wheel to show off. Like the Konig HotSwap, this wheel is available in two finishes and has a number of accessories to make it your own. The challenge was to convey the idea that this customization could be done by the owner on their own, so simply showing pictures of all the combinations wasn't enough. I recycled the mock 3D code from the HotSwap and added a new drag and drop system to simulate the user's actual interaction with the product.